Is Your Site Charismatic?

Many websites out there are functional, and present just the facts, but if someone asked yourself the question: is your site charismatic? In all honesty, how would you answer that question? If you create a web presence that charms visitors then it only stands to reason that your visitors ultimately become customers. The term charisma is derived from the Greek word meaning “favor given” or “gift of grace.” According to The New Oxford Dictionary it also has two senses 1) compelling attractiveness or charm that can inspire devotion in others and 2) a divinely conferred power or talent. Either way it should be a necessity for any site, especially yours!
When we think of the word ‘charisma’ we often think of people that have these magical qualities. What is it about them that’s so magnetic? They seem to have this star quality and it’s immediately apparent when they walk into a room. And then I got to thinking why not apply these star qualities to the site? Charisma is a personal quality that gives an individual influence or authority over large numbers of people. So clearly, it is in your best interest for your site to have functional charisma.
The joy in having your own website is the ability to be able to attract, charm and influence your visitors to buy your products and services. Make sure your website has energy, action, and a compelling way to engage visitors. The goodness will always shine through.
How can anyone gauge the power of charisma? Marketing has and will always be about connecting with your prospects. Many websites have the ability to attract and charm your visitors and prospects, these are the same ones that have the power to influence them. If your website has the ability to influence your visitors, then they will buy from you.
In order to influence your visitors they first need to be able to find it.
1. Get Found
Your customers are everywhere, and they are all over the world. They just haven’t found the path to your door, yet. In order to get found it’s best to have an active presence in the marketplace. You need to be present. People are looking for your goods and services, they look for you on Google, so it makes perfect sense that people will be looking for you on Page One.
Find out where your target market hangs out. They may be on Facebook, Twitter, and Digg as well as other social media networks. They use search engines to find answers to their problems. When you establish an active presence on social media networks and write articles for publications through internet distribution sites you will establish credibility as well as a presence.
2. Connect.
Charisma is all about having a personal connection with your website visitors. When you write a blog monthly, weekly or more often and invite visitors to comment you start to develop amazing friendships. Creating an e-book is something that you can offer your visitors for free. It’s a point of connection that increases your chances of developing a relationship with your audience.
3. Engage. When the comments that people add to your blog articles you can create a two-way communication by replying them thereby engaging others to get more involved in the conversation. Create a contest, and offer free tickets to an event. Invite your visitors to send in stories and photos of how their lives have changed because of using your product or service. Testimonials are one of the best ways to engage your visitors. It gives them a chance to talk about their experience with your product or service.
4. Convert. The power of your website can convert casual visitors into paying customers. If you have connected with and engaged your visitors, chances are they now hold you and your company in the highest regard. When they look at you as an expert, a thought leader and a solution provider to their challenges you are able to build their trust. When you stay top of mind with your site visitors and they will most likely buy from you.