Pinterest: Social Media That Works for Retailers

Sources for the infographic are: Shareaolic Blog, comScore, Tech Crunch

Infographic's Creator: modea


For many who know me they know one thing: I love information. Social media channels are in a state of constant change. So when I saw this veryPinteresting infographic I just had to take a second look. The results speak volumes. 


It has been said that traditional media reaches a certain type of audience. But sadly, you have half the chance of reaching as many of them as you would have 10 years ago. Paul Gillin is a respected social media marketing guru and Author of The New Influencers. It's no surprise in the last eight years, we have gone through a major shift in consumerism. We begin with a search engine, as Gillin points out his forum at the SuperGenius Conference.


So now I'm thinking where does Pinterest fit into the picture? 
Pinterest has shot upwards in the last two years. It boasts over 11 million registered users, 9 million of which are monthly active Facebook-connected users.

Here’s Who Is Using Pinterest

Would it surprise you to know that 28.1% of users are well off? 

Annual Household Incomes are $100,000

Brands on Pinterest

Nordstrom: 9,276 followers

Whole Foods: 12,808 followers

West Elm: 10,428 followers

ModCloth: 10,678 followers

Mashable: 9,596 followers

Daily visitors on Pinterest

1.36 million/day

Comparison of Average Time Spent on Social Channels: Pinterest, YouTube, Facebook, Twitter

Pinterest: 15.8 minutes

YouTube: 16.4 minutes

Facebook: 12.1 minutes

Twitter: 3.3 minutes

Since May 2011 Total Unique Visitors increased

2,702.2%

Unique Visitors

7,516,000 visitors in Dec. 2011

11,716,000 visitors in Jan. 2012

Pinterest Users with Children

50% of users have kids

Age Demographics

12 to 17 – 4.1%

18 to 24 – 17.3%

25 to 34 – 27.4%

35 to 44 – 22.1%

45 to 54 – 17.9%

Gender Breakdown

31.8% are Male

68.2% are Female

Facebook Fans

97% of fans are women

Referral Traffic

Pinterest: 3.6%

Youtube:1.05%

Google+: 0.22%

LinkedIn: 0.2%

Apparel Retailer Referral Traffic

Rose 289% from July – Dec. 2011

Conclusion: Many companies who are trying to keep up with all the new social media channels should take note: your brand image is key. 


Pinterest could be the missing ingredient that will allows your users to become curators of content. 

The facts speak volumes about your users: they are Females (68%) and are making a good income ($100K plus). The key is Pinterest can help you spread the word, and some apparel retailers are not yet on board. What is holding them back? 

Pinterest’s benefits are endless and provides referal traffic that takes you back to your website.

Some of my favorite sites are joining in on the fun!

Checkout:

Amazon.com: http://pinterest.com/source/amazon.com/
Ralph Lauren: http://pinterest.com/source/ralphlauren.com/

Holt Renfrew: http://pinterest.com/source/holtrenfrew.com/

Williams Sonoma: http://pinterest.com/source/williams-sonoma.com/

Do you know any company that is a perfect candidate for Pinterest? If so what are they waiting for?

Fashion Icon Ralph Lauren Fights Cancer Globally

I have always loved what Ralph Lauren stands for. His clothing and iconic style have been a big part of my life for over three decades. As everyone knows fashion designer Ralph Lauren has become the epitome of classic fashion. His innovativeness along with countless other traits have made him the founder, designer and chairman of a $900 million company. He sells a lifestyle image of sophistication, class and taste. Behind the scenes he’s a crusader, with his Pink Pony line of clothing and home items which supports breast cancer awareness. Essentially Pink Pony’s 10th anniversary line of clothing and cashmere throws, are limited editions and customizable. The Pink Pony Fund has raised over $40 million to fight cancer in 13 different countries.

Companies define themselves as a lifestyle brand when their products promote a more than a product with key benefits and attributes. Lifestyle branding is more than just promoting “a way of life”. Think about a product or service that provides consumers with an emotional attachment to the lifestyle of the brand. With Ralph Lauren, and you notice that it is not about the clothes. Social media can provide a platform can showcase the attachment to an exclusive lifestyle. Emotional identification is where it begins.

For over 40 years, Ralph Lauren has cultivated the iconography of America into a global lifestyle empire. His line of clothing has seen reflections of the New England coast, Native American culture, or Hollywood glamour. Ralph Lauren embodies an expression of timeless style that is recognized and coveted around the world.

He’s somewhat of a contradiction of terms: a multibillionaire who dropped out of school. He’s also relentless. He is as generous as he is successful. Just for today I want to focus on his charitable efforts and the side of him that will hopefully inspire us all to do great things.

I have often wondered what motivated him to set up his philanthropic foundation: how does he pick the causes he donates to? One turning point was when he lost his longtime friend Nina Hyde, the fashion editor of the Washington Post, to breast cancer. He established the Nina Hyde Center for Breast Cancer Research [the largest breast cancer centre in the world] in 1989. The Nina Hyde Center for Breast Cancer Research at the Lombardi Cancer Centre is located at the Georgetown University Medical Centre. Dr. Marc Lippman is the director of the centre and states “Our multi-disciplinary programme includes prevention, environmental factors, genetics, and novel therapies in an effort to find answers for women fighting breast cancer.” Medical researchers from all over the world have come together to focus on every aspect of the breast cancer problem due to the vision and tireless philanthropic efforts of Ralph Lauren.

He continues to be a driving force in raising breast cancer awareness both on a national and international basis. For Ralph Lauren it’s all about education and awareness. The Pink Pony line was created as a global year round effort to raise funds for Breast Cancer, and thankfully, has expanded to include all types of cancers. Its mission is now to help address the needs of the medically underserved bringing quality cancer care, access to cancer care, and early detection for those who need it most. Ten percent of the proceeds from Pink Pony products benefit the Pink Pony Fund.

In 2003, in cooperation with the Memorial Sloan-Kettering Cancer Center [the world's oldest and largest private cancer center], he established the Ralph Lauren Center for Cancer Care & Prevention in East Harlem, New York. One of the center's most innovative services is called patient navigators: a concept pioneered by Dr. Freeman, the center’s medical director. He’s the national authority on the relationships among race, poverty, and cancer. Patient navigators assist patients and family members to ensure that they are not lost in the complexities of the healthcare system.

It’s amazing how giving Ralph Lauren is. The Ralph Lauren Center for Cancer Care and Prevention, was established by a generous gift from the Polo Ralph Lauren Corporation. This generous gift has offered the medically underserved, predominantly minority population of Harlem access to the highest-quality cancer screening and treatment services.

In his remarks, Ralph Lauren acknowledged the “efforts, the care, and the love of everyone who worked so hard to see that the center came into being. This is not the end, but the beginning of a long fight for all of us.”

Today I express my gratitude for your efforts. Keep fighting the good fight, Ralph Lauren. You have truly made the world a better place.