Pinterest: Social Media That Works for Retailers

Sources for the infographic are: Shareaolic Blog, comScore, Tech Crunch

Infographic's Creator: modea


For many who know me they know one thing: I love information. Social media channels are in a state of constant change. So when I saw this veryPinteresting infographic I just had to take a second look. The results speak volumes. 


It has been said that traditional media reaches a certain type of audience. But sadly, you have half the chance of reaching as many of them as you would have 10 years ago. Paul Gillin is a respected social media marketing guru and Author of The New Influencers. It's no surprise in the last eight years, we have gone through a major shift in consumerism. We begin with a search engine, as Gillin points out his forum at the SuperGenius Conference.


So now I'm thinking where does Pinterest fit into the picture? 
Pinterest has shot upwards in the last two years. It boasts over 11 million registered users, 9 million of which are monthly active Facebook-connected users.

Here’s Who Is Using Pinterest

Would it surprise you to know that 28.1% of users are well off? 

Annual Household Incomes are $100,000

Brands on Pinterest

Nordstrom: 9,276 followers

Whole Foods: 12,808 followers

West Elm: 10,428 followers

ModCloth: 10,678 followers

Mashable: 9,596 followers

Daily visitors on Pinterest

1.36 million/day

Comparison of Average Time Spent on Social Channels: Pinterest, YouTube, Facebook, Twitter

Pinterest: 15.8 minutes

YouTube: 16.4 minutes

Facebook: 12.1 minutes

Twitter: 3.3 minutes

Since May 2011 Total Unique Visitors increased

2,702.2%

Unique Visitors

7,516,000 visitors in Dec. 2011

11,716,000 visitors in Jan. 2012

Pinterest Users with Children

50% of users have kids

Age Demographics

12 to 17 – 4.1%

18 to 24 – 17.3%

25 to 34 – 27.4%

35 to 44 – 22.1%

45 to 54 – 17.9%

Gender Breakdown

31.8% are Male

68.2% are Female

Facebook Fans

97% of fans are women

Referral Traffic

Pinterest: 3.6%

Youtube:1.05%

Google+: 0.22%

LinkedIn: 0.2%

Apparel Retailer Referral Traffic

Rose 289% from July – Dec. 2011

Conclusion: Many companies who are trying to keep up with all the new social media channels should take note: your brand image is key. 


Pinterest could be the missing ingredient that will allows your users to become curators of content. 

The facts speak volumes about your users: they are Females (68%) and are making a good income ($100K plus). The key is Pinterest can help you spread the word, and some apparel retailers are not yet on board. What is holding them back? 

Pinterest’s benefits are endless and provides referal traffic that takes you back to your website.

Some of my favorite sites are joining in on the fun!

Checkout:

Amazon.com: http://pinterest.com/source/amazon.com/
Ralph Lauren: http://pinterest.com/source/ralphlauren.com/

Holt Renfrew: http://pinterest.com/source/holtrenfrew.com/

Williams Sonoma: http://pinterest.com/source/williams-sonoma.com/

Do you know any company that is a perfect candidate for Pinterest? If so what are they waiting for?